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Pr Essay

Public Relations Essay

1296 Words6 Pages

Public Relations

"Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip

Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. The publics may include segments as narrow as female…show more content…

They are not interchangeable. Publicity is only one function of public relations. It is media coverage i.e. news stories, feature articles, talk show interviews, editorials and reviews. Other commonly confused terms are publicity and advertising. The key distinction is you pay for advertising. Because publicity is free, it is more credible and more likely to have an impact on the reader or viewer. Advertising is generally not considered a public relations function.

According to the Public Relations Institute of America: "Public relations is the deliberate, planned and sustained effort to establish and maintain understanding between an organisation and its public" (Malan and L'Estrange, 1981).

PR is a broad and complex activity although its basic objective is simple: to communicate in order to achieve understanding through knowledge. Consequently, PR exists, liked or not, and all modern organisations, because of their size and complexity, need and are concerned with PR. Good PR with the conscious effort to inform and be informed provides knowledge, understanding, goodwill and a good reputation. PR exists to keep institutions alert to an ever-shifting environment of circumstance and public opinion.

PR is an on-going activity, hence the word "sustained" in the definition. It must anticipate problems and eliminate causes before problems arise. It is not there to rescue an operation or to apologise for it (Malan and L'Estrange, 1981). PR is essentially

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Essay on Public Relations

1312 Words6 Pages

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.
- Abraham Lincoln -

"Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest.
Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups.

This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing…show more content…

Anyways, through different definitions this essay gives you an overview and a better understanding of what public relations is and does. It shows you the importance and function of public relations in an organization especially in today's world.

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

First of all it is important to recognize that pubic relation is a management function.
The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

"Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." (Effective Public Relations, 2005, p.1)
Public relation is a management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations.

The organization's philosophy for example is established through the

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